The Michelin guide
It all started in Clermont-Ferrand in central France in 1889, when brothers Andre and Edouard Michelin founded their eponymous tire company, fuelled by a grand vision for the French automobile industry at a time when there were fewer than 3,000 cars in the country.
In order to help motorists develop their trips - thereby boosting car sales and in turn, tyre purchases - the Michelin brothers produced a small guide filled with handy information for travellers, such as maps, information on how to change a tyre, where to fill up on petrol, and wonderfully - for the traveller in search of respite from the adventures of the day - a listing of places to eat or take shelter for the night.
And today that guide is THE guide in the world of gourmet.
Usually the Nordic award show takes place in Copenhagen, but for the first time it is not held in a capitol, but in Aarhus, Denmark.
And of course we will be attending and keeping you guys updated on the stars awarded.
For a resumé of stars awarded at the event, have a look here.